We had some specific goals with Bryan's site:
1. Establish Bryan's credibility. We provide concrete proof (Autoweek article, Porsche 356 magazine article, Ferrarichat.com discussion about him) of his skill and experience. The photo and brief bio of him, immediately on the first page, builds trust with the customer. People are much more likely to hire business owners who show their faces and present information about themselves.
2. Make the site easy to navigate and read quickly. The average site visit is about 2 minutes. They want to know: What does this company do? What does it cost? Why should I hire them? If a visitor can't figure this out in 120 seconds, you can kiss them goodbye.
3. Position Bryan's services. Bryan doesn't detail minivan interiors, nor does he do pre-sale details for $5000 Tauruses. We clearly show that he works on luxury, sports, and exotic cars for private owners, with an emphasis on paint correction. We do this with the photos that we choose to present. There's nothing wrong with minivan interiors and Tauruses, btw (lots of demand for that). Be sure to present photos of the work you WANT your customers to bring you.
4. Describe Bryan's process with technical detail. A lot of car owners think you're doing a job they can do themselves. When you present your process--step by step and in technical detail--you make it clear that your service is above and beyond what they can accomplish in their driveway and justify the cost of your detailing.
Some of Bryan's competition:
Mobile Auto Detail Atlanta - Car Wax and Detail - Home
Home
Atlanta Car Pros - Mobile Detailing Service
Bryan's site:
Atlanta Car Detailing | Peach State Detail
If you lived in Atlanta and needed your $50k Porsche 997 detailed, who would you trust based on a 2 min. review of these websites? Who would you hire?
I think you will get a better response from clients with this than the message board alone. Smart move!
