UQW does look amazing. I was so impressed I just ordered the Synthetic X-Press gallon size which is nearly identical.
Durability isn't its strong suit, but it leaves behind more protection than most QD's, it can be applied to a wet vehicle, and can be applied in direct sunshine.
Don't know much about Meg's marketing hype concerning "Hydrophobic Polymer Technology", but I can tell you it beads like crazy.
Highly recommend UQW/Synthetic X-Press as a maintenance product to boost LSP's after washes.