Marketing on local newspaper, Good idea ? or Waste ?

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frankosmusica

New member
Hi, I want to boost my business up. Im only getting busy like three or two days out of the week most of the time. Im marketing on most of the other sites that you detailers do as well. I was thinking of putting an ad up on the newspaper, but it is a bit expensive. So I wanted to ask you guys is it worth it ? Have any of you tried it ? How did it go ? Lots of business or the same ? none at all ? Please let me know I would really appreciate it
 
I have only done one newspaper ad and it worked out ok. The price depends on if you run it in a big city newspaper, or the smaller once a week papers. Mine was a mix of both for a 3 week run, once a week in 4 different papers. I think I paid a little over $500 for a little black and white ad with 2 coupons. I made that back and a little more. The mistake I made was not putting an expiration date on the coupons.



I think the key to newspaper advertising is running it for at least a month or a couple months or longer. I read somewhere that it take the average person 4 - 6 times seeing your ad before they act on making the phone call to you.



I wouldn't run another ad unless it was part of a bigger ad campaign to help get the name recognition out.
 
Like anything, this will depend on market area. In my experience, newspaper has been a waste of time and money.
 
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