Marketing Critique

Holden_C04

Holden_C04

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AutopianAdAfter.jpg




That's my latest work. What do you think? Will it work? Here is my previous ad:



AutopianAdB4.jpg




Is that a major improvement?
 
todd@bsaw said:
Are these flyers? Print ads?
Click to expand...

I was going to ask the same question. Is detailing and restoration the same thing? I do not think it is, and it may confuse people a bit. I would stay away from describing the process in detail. Most people are interested in the 'end', not the means to the end. In other words talk about the benefits of your service in simple terms. I would also remove the sentence; 'its not for everyone, unless your a doctor or lawyer'. I have always found it is best to keep advertisements simple and to the point. Concentrate on the benefits to the customer and use a call to action, such as a discount coupon or promotion.
 
Do the before and after shots on the flyer look more noticeable?



Also, why would you put in the text, "It is not for everyone, unless you're a lawyer or doctor."? Seems to me you are narrowing your market down to a small fraction of potential customers with a statement like that. What if I'm an engineer who makes just as much money as a lawyer or doctor and I drive a Porsche like in your flyer. You don't want my business? You probably wouldn't get it with a statement like that on your flyer. Just my 2 cents and no harm meant by expressing them.
 
I guess I type too slow as Brad beat me to the punch on pointing out that one statement in your flyer.
 
You definitely need some before and after shots.

I would recommend taking out the Audi and replacing them with a before and after shot of the Porsche (paint correction) and have a full shot as well.



Sure the car looks great, but to a consumer reading that it takes you 6-8 hours (for those that even continue reading the ad) to do the paint correction, but all they can see is the full body shots, they might be saying "all that work? I don't see anything else..."



And yeah, take out the comment about doctor's and lawyers. I'm sure other professionals would be more than offended.
 
Maybe add a small interior 'after' picture of the porsche because you do mention the word "interior" six different times. Possibly rename "budget services" to "other services provided"?
 
Use a before pic that is noticeably in bad shape. It's like drama, you need to overdue it in order to make the statement obvious
 
:rules: :beware



Mods must be snoozing.



Suggest you edit both posts for commercial content, i.e. Phone, email, etc.



Friendly advice...
 
Way too much reading IMO. And like everyone else said, you are limiting your clients to 2 occupations. The before and afters really just look like someone turned the flash on the camera. Do a 50/50 shot in your ad.
 
I can barely see a difference between the before and after photos.



Customers need to see visible change to be persuaded. Did I PM you my CL ad?
 
Love the wording on your before and after pics. Still hope you got a very dirty car for a before and then of course sparkling shine for the after.



Another thing to do so it doesn't seem so wordy is just double space between paragraphs (like I just did). You can check out other advertisers and websites, etc. That's pretty much a standard thing to do.
 
It may just be me, but I think you should get rid of "The Ultimate Restoration Service" as it overshadows your business name. You still have "The finest automotive restoration service in Kitchener/Waterloo under your business name. To me, it is more descriptive of what your service is about compared to the other "ultimate restoration service". Try increasing the size of that line (along with your phone # and email) so it is a couple of point sizes smaller than your business name and see what that looks like.
 
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