Mark removal in Leather

Hey, I posted this in the detailing forum but no one was able to suggest a cure for my problem. In all of my years of professional detailing, no one has ever asked me how to remove indentations left on leather seats from baby car seats. The reason I ask here, is that I personally have this problem with my own car. I put down heavy towels under and behind my Britax car seat to help avoid leaving impressions in the leather but when I pulled the seat out, it seemed like this trick didn't work very well. The car seat has been removed from that area for 6 months and the imprints are still there.

How do I pull these out? Should I try steaming or warming the leather?
 
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