give 3M Tire Restorer a try. I picked up a bottle a couple of weeks ago and finally had a chance to try it out today. It is thinner than most tire dressings but went on very nicely with a sponge. Very black--glossy when first applied, but drys to a great matte finish. Can't speak to durability at this point but I'll follow up in a few weeks. I believe I paid $7.50 for a 16 OZ spray bottle OTC.