Identify Your Potential Clientele

[Holden_C04]

How often do you admire cars as you go about your day? Do you often picture yourself working on them? When you see a hologram, or several, do you ask yourself why they aren’t coming to you? When you spot a shiny, new Lamborghini or Ferrari, do you wonder why they use another detailer instead of yourself? When you see a new, Black BMW on the road and see swirls and holograms that litter the finish, do you wonder why they have not brought it to you to correct it?



These thoughts beg the question, when is the last time a car paid you? Did it lift up it’s hood to access it’s store of funds? Or were they hidden in the glove-box?



The point of this is that one of the most important parts of this business is identifying potential clientele. Just because they drive a Porsche, Jaguar, or Rolls Royce does not mean they have an interest in the beauty of their finish. You have to figure out what motivates them. You have to figure out their income level, where they live, and what prices they are willing to pay.

 

[Twista616]

I'm going to be honest...ever since I was young I've admired cars as they went by, or parked in a parking lot. As i drive on the freeway, im always watching oncoming traffic trying to pick out nice cars...the girl thinks im crazy.



What i've done in the past, ive strolled through wealthy neighbors hoods, just going on walks or runs, and see who washes their cars and who doesnt. This should give you a good idea on who is concerned about the appearence of there car. That way, you can market to them.



Don't expect since they drive nice cars and live in huge houses that they are going to use you. Be proactive and ask open ended questions if you speak with a potential client. Not questions that are answered with 'yes' or 'no'. Get them to talk, then you can find out what they want/need!

 

[MCWD]

I believe the best way to expand my horizons has been found through existing customers. After developing great relationships with my existing customers, I have been able to gain additional customers through their friends and nieghbors. For example, I knew a customer was having a poker night with his other friends, so I arranged to clean his Ferrari while they were playing. During the game, other friends came out to have me work on their luxury cars and I gained a few customers as a result. My customer also had become the center of attention for having such a cool service at his location. Other scenarios similar to that have gotten me many customers. And as Twista said, I have conversations with this people, not yes and no talks. There is a definite advantage in engaging in an interesting convo about what can be done to their car, and I always learn something from talking with them. Great thread!

:woot2:

 

[Flashtime]

I believe the best way to expand my horizons has been found through existing customers.

Same here.



If one likes a certain product, he has a tendancy to tell others and may even

do a detailed write-up with pros and cons...