How to win for Dealer accounts?

N

nushine31223

New member
Hey guys,



idk about the rest of yall but things are starting to slooowwww down. Normally my clients keep me busy but around december to march, the shop goes dead. Last winter i was doing used P.O.S's in my opinion (for a used lot) for $75. unfortunately they went under and i am looking to gain a few new accounts for this winter. i was thinking about going to the porche, Mb, Bmw type dealerships and showing them what i have to offer. my real question is how do I prepare for going into a dealership like that. (do i just call them and ask for the used car manager, do i just walk on in and ask for somebody). bassically how do you guys win big dealership accounts.



thanks in advanced for your help,

Nick
 
You should plan for these slow downs way ahead of time...



I could talk your ear off until you're blue in the face about dealerships and detailing. Regardless you should scope out your surrounding dealers and detail shops to see what is being utilzed presently. I like to say it's better to know your competitors than yourself. Get creative and find out what shops dealers are using and how much they are paying. Descover what these people are lacking in and pacify the dealers needs ten fold by what you're able to offer. Make sure you have the detailers to take on this possible new found business. If not, you'll immmediately fail by not being able to fulfill the dealer's demanding needs. If you do gather some dealer business make sure you constantly maintain them or they'll leave you in the dust.
 
thanks david,

but when i go in there who do i talk to.? do i bring a binder full of pics or just ask them to do one car for them and see what they think?
 
You want to talk to the Used Car Sales Manager. Avoid going there during busy times such as early morning, lunchtime or end of the day. Ask them lots of questions, be respectful of their opinion and offer to detail the dirtiest, most disgusting vehicle they have on their lot (for free). Do it as quickly as you can. Make sure the interior is clean and dry, the paint buffed of all removable scratches, scuffs, tar and paint transfers. And make sure the engine is clean and semi-dressed (not greasy). Be prepared as if the entire dealership was going to be inspecting your work.



Before going I suggest paying the dealer a visit while they're closed and closely inspecting how their detailed cars look. Could make for positive discussion about your regiment and how different you do things.



If they don't give you a chance, go back there every 2-3 weeks and keep trying.
 
On top of David's advice. Make sure to keep it simple with the billing. They don't have time to read threw what you did to the car. They only see year,make, vin, and most importly price. It all boils down to speed and price. It may not seem like much a car, but when it comes in volume, you will be laughing your way to the bank. Turnover is key, not quality. Dealerships don't see swirls and holograms. They see clean. Have a great day. Remember the wet bay will make your money!
 
thanks guys and will do.,

i will be going to the porche dealer tommorow and hopefully i will get it. the reason for doing that is because i got sick of doing $75 details on beaters 10 hours a day last winter.



respectfully,

-Nick
 
Hopefully this won't turn into you doing $100-125 details on high end trashed cars! If so, atleast you'll be getting more $$.
 
This branch of the industry fascinates me. I'm anxious to learn as much as I can about the dealer network and how it works.
 
As you should. It can be a profitable and exciting business to cater to. The more accounts you have the less down time your shop will experience.
 
You must log in or register to reply here.
Back
Top