Jakerooni said:
you've been doing this 5 years and you're not even breaking $20/hr? How exactly are you living?I know it's a scary step but start raising your prices. You're going to end up getting rid of all this riff raff you're attracting and start getting some higher end clientel. trust me there are people in just about every area that will pay for a true professional service. even in my are I'm finding it rather easy to get $250 - $350 per detail and It really dosen't get much worse anywhere in the states than Flint Michigan.
This is a side job for me. I'm not living on $20/hour. I'm mobile and I come to the customers house and use their water/power. I don't have a location or dedicated detail vehicle. This saves a lot of money. It's not like I'm losing money on a leased building or stock pile of chemicals or expensive equipment. This helps a whole lot.
If there are a large amount of people willing to pay good money for a detail, I can't find them. I've tried every reasonable method of advertising and people still want something for nothing. I even had to run a promo last month just to get business and knock my prices down even further, because people just weren't getting the detail work done. They would call and want their entire car done for like $100 (which I turn down). If they couldn't get it done at that price, then they would just hold off.
In order to give people what they want I have to:
wash the vehicle
clean the wheels/tires
dress the tires/black plastic
clean chrome (depending on car, this can take a long time)
remove bugs/road tar
do a basic paint correction with basic compound/machine
wax/remove
clean windows
then on the interior:
clean all the hard surfaces, leather/fabric/vents/doors/jams/pockets/sometimes headliner/windows
prep carpets and remove stains
shampoo carpets/mats/extract
All this for $150 (sedan/wagon/coupe)-$175 (SUV/truck/CUV). People just won't pay more and will complain if I do less.
How can I cut back or restructure my prices?
Can people post exactly what they are doing for a basic detail?
Should I switch to an hourly basis for my 'show car' Zaino system? Right now it is $300 for a complete Zaino 5-7 step exterior and complete interior on a sedan. This takes me 12-15 hours. or should I put a cap on how many labor hours $150-175 buys the customer and let them decide what I should skip?