Help with starting a "mobile detail on weekends" service

C_Rock77

Seeking the perfect shine
What's up guys and gals? I'm pretty new here, as I'm sure you can tell from my join date and my number of posts. I got referred over here by the Jngrbrdman.

A good friend of mine and I are pretty well known by our friends how "anal" we are about our cars' finishes. Just recently, we decided to take a leap into a semi-professional venture of detailing cars on the weekends for some extra cash.

Neither of us are sure how big this venture will get, but we're keeping an open mind. Really, if we only get enough details to pay for our equipment and supplies we invested in, I'll be satisfied. Well, not to say that I wouldn't love to make this into a venture where we both can make some good money....just saying that if it doesn't reach that level, I'm not going to be devestated. We alredy have 4 or so full details lined up with friends and one of my relatives.

My question is this: How did most of you promote your business? How do you set yourselves apart from other detailers in your area? I realize that return customers are the basis for any mobile detialing business, but all those return customers were NEW customers at one time. How'd you get the new ones? I've read about a few good ideas of promotion on here, and was hoping that possibly some of you could throw some more my way. I just feel like once we get a few customers, word of mouth will be a big help.

We're new to the use of the PC 7424. Neither of us have used one. I've been researching quite a bit, though. I have one on the way, and look forward to trying it. So, can any of you lead me to some fairly in-depth literature on it's use(s) and techniques?
 
I would love to hear some ideas on this topic as well!

One thing I'm thinking of trying, C_rock, is maybe doing some freebies in hopes of getting some referalls. Targetting some upper class individuals and doing their vehicles for a discount or for free may be a great way to get word of mouth going. I'm new to the mobile detailing business world as well, so I can't speak from experience.
 
I don't know about the freebies but a discount offer is one way... I started out doing a co workers car for half price on the agreement that he would spread the word.. ( He enjoys playing golf and told alot of his buddies who he plays golf with)... It worked out pretty well he got 2 cars done for the price of one and I got few more customers.... don't be afraid to talk to people you will be surprised..

Badmother pointed you in the right direction that thread contains alot of useful info...
 
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