Josh
Questions are always good things, and a successful business person must ask questions about everything, and keep questioning and pushing to stay ahead of the competition. There is a cost to all advancement, and in my case testing is a very big cost, but also gets me great gains, and the cost to test the product is minimal, you just need to buy some and apply. Very true that pictures do not tell the whole story, it has to be seen to be believed, also the customers reactions need to be experienced, even on a showroom new car the change is perceptible.
I do not sell the Opti-Coat, nor promote it, it's just that in my testing I have discovered this to be unlike any other product I have ever used, and is well worth talking about(look at the vast multitude of ONR threads, in time this should be as loved if not more.
For durability it is not affected by chemicals such as alcohol or prep sol, not to mention soaps. We have a customers truck coated with the product, and now over 100 thousand miles, and the coating is still going strong, resisting such things as bird bombs and a front full of insects(there is minimal etching, but much less than a non treated surface).
For standards my testing involves beading, resistance to particle adhesion(it does not get as loaded as non treated surfaces, almost feeling like it has been clayed , while next to it it feels like sandpaper), gloss and film thickness. Upon installation we get 2-4 microns of film build, and the exact spot is measured on a regular basis, so far no reduction in thickness. For gloss it has retained it's gloss (not a subjective reading but with a gloss scale) and the adjacent panel has faded (Imron paint, not base clear), showing to me that it provides good UV protection as well.