to me business is business. I started out at a high volume shop just hacking cars, but in the end the results were a clean shiny hacked car and people were excited. then i was offered a job at a tunnel wash and oil change company. they recruited me to try and change things , so i took the job. ill admit i never seen so much money being made it was sick. after a year and i had enough i just couldn't understand why people keep coming back. realistically though not everyone cares about swirls. they care if there car just shines. maybe someday the public will wake up and see what we as true detailers can do. i think this ad is awesome. its about time some big name steps up and states the facts. controversy is often a good thing for a business!