Flyer Opinon
- Thread starter jahazii
- Start date
GeneralEclectic
New member
Basically I like your flyer. It looks like it's from a company I'd consider using, and it's certainly more professional than 90% of your competition, judging from the shops around here.
If you don't mind a couple of constructive comments...
"Here at J&B we offer..." is too wordy. Simpler and more impact: "J&B offers..."
You feature the words "The Finishing Touch" in blue at the top as if it's a company motto, yet in the paragraph below the picture you allow the phrase to break across two lines, and even worse, hyphenate "finishing". Put the whole phrase on the third line and consider putting it in blue again.
You say, "... provide your auto ..." How about "... provide your auto, truck or SUV ..." since you'll have the room with the motto moved to the next line. Saying only "auto" could convey that you don't want to deal with trucks or SUVs. If you want to stick with one word, consider something less restrictive like vehicle, or ride.
Lose the parenthesis in the bullet points. It looks too busy. Bullets should be short and have impact. The clay bullet might say "Claying for paint contaminant removal" "Machine Polishing" can stand alone, since everyone knows what that is. "Intense gloss finish by machine waxing" and maybe "Yellowed headlight restoration". You don't necessarily want to educate your potential customer. You want to suggest that there's something they might want in a way that might get them to pick up the phone to call you. Then it's up to you to sell the job. With that in mind, think about whether you want to explain "claying" at all. Good advertising pulls in the reader by getting them to think about what they're seeing, and even better posing a question that they can answer ("Wouldn't you like your car to look sharper?") or one they can't ("What's claying?") and raising the probability that they'll pick up the phone.
If you don't mind a couple of constructive comments...
"Here at J&B we offer..." is too wordy. Simpler and more impact: "J&B offers..."
You feature the words "The Finishing Touch" in blue at the top as if it's a company motto, yet in the paragraph below the picture you allow the phrase to break across two lines, and even worse, hyphenate "finishing". Put the whole phrase on the third line and consider putting it in blue again.
You say, "... provide your auto ..." How about "... provide your auto, truck or SUV ..." since you'll have the room with the motto moved to the next line. Saying only "auto" could convey that you don't want to deal with trucks or SUVs. If you want to stick with one word, consider something less restrictive like vehicle, or ride.
Lose the parenthesis in the bullet points. It looks too busy. Bullets should be short and have impact. The clay bullet might say "Claying for paint contaminant removal" "Machine Polishing" can stand alone, since everyone knows what that is. "Intense gloss finish by machine waxing" and maybe "Yellowed headlight restoration". You don't necessarily want to educate your potential customer. You want to suggest that there's something they might want in a way that might get them to pick up the phone to call you. Then it's up to you to sell the job. With that in mind, think about whether you want to explain "claying" at all. Good advertising pulls in the reader by getting them to think about what they're seeing, and even better posing a question that they can answer ("Wouldn't you like your car to look sharper?") or one they can't ("What's claying?") and raising the probability that they'll pick up the phone.
brwill2005
New member
Flyer looks good. You left out one very importent thing though. You need a call to action or some type of promotion. Maybe offer 10% off with the flyer or a free wash with any full detail. With all those colors it is going to cost you a lot of money to print those flyers. The suggestions above are good too.
silverline
New member
I agree with adding a call to action, however, instead of taking money out of your pocket with a discount...why not give an upgrade away for free if they respond by a certain date. For example, "Respond by June 20th to receive a FREE Scotchgard Protection Package ($49.95 Value!)" or "Respond by ..... a FREE Paint Sealant Upgrade ($29.95 Value!)", ect.
I like the flyer and colors you chose. It should make it stand out to potential customers. I would target a very specific market with these flyers. Have you considered purchasing a mailing list or were you going to hand them out door to door. Either way, distribute them in the wealthiest neighborhoods in your area. Also, I would hit the same houses a number of times, say about 3-4 weeks apart. Repetition should help with a hit rates of any type of flyer, postcard, brochure, ect. Good luck.
I like the flyer and colors you chose. It should make it stand out to potential customers. I would target a very specific market with these flyers. Have you considered purchasing a mailing list or were you going to hand them out door to door. Either way, distribute them in the wealthiest neighborhoods in your area. Also, I would hit the same houses a number of times, say about 3-4 weeks apart. Repetition should help with a hit rates of any type of flyer, postcard, brochure, ect. Good luck.
GeneralEclectic
New member
I don't want to sound argumentative. (I really don't) But from my personal point of view (and surely others can and will disagree) when I see "FREE [whatever] a [whatever.95] value!!" the only thing that goes through my cynical mind is "SCAM". Plus, I really hate business that end every freaking price (Bav Autosport!) in ".95" if for no other reason that the purpose is supposedly to make something appear cheaper than it really is. IOW, they're trying to insult my intelligence.
No one gives anything away for "FREE". And businesses that claim that they do are lying, pure and simple. And then to go on and claim that something like Scotchguard, that by now everyone with a brain KNOWS is a $4 proposition, is a $50 "value" can, in my opinion, drive away more business than it attracts. And I'll bet you that the business that it drives away is exactly the business that you'd want to get and keep. IOW, you do NOT want to seek out bargain hunters. You want customers who are predisposed to paying a fair price for a fair job.
In fact, I'd go so far as to say that it wouldn't hurt to add something like "We aren't the cheapest, we are the best. We deliver a quality product at a fair price." So if the customer's interest is in cheap cheap cheap (and we all know that these are the worst, hardest to please, and least likely to be loyal) they'll be inclined to walk on by. It's a fact that there are a lot of customers that just aren't worth having. If you're going after high $$ customers, don't appeal to them like they're Wallyworld shoppers! You have to project a high-end image to attract high-end clientele. Are they price driven like the $$FREE approach implies? Some, maybe, but mostly not, in my opinion. They are going to want someone who's going to respect their property, who knows enough not to smoke anywhere near it, who knows to lock it up and park it safely when it's finished, and who will treat it as he'd treat his own car. Screaming bargains don't convey that message. Bottom line: keep any mention of specific prices off your flyer.
If I were consulting with any of you guys on this, one of the things I'd ask you to do is to list the reasons that people would want to use your service. IOW, what's your "value proposition" -- how does your service justify itself to your customers. And if you can't make up that list, you're in the wrong business. But let's assume you can. You should be able to come up with at least a half-dozen reasons why someone would be willing to call you, make an appointment, and hand over their hard-earned $$ to you. OK then. Now that you have this list, it should suggest the kinds of things you should emphasize on your flyers. Do people come to you because you machine polish? Ummmm, probably not. So why would you emphasize that? Get the idea?
What VALUE do you bring to your customers? Why does your best customer use your services? Is it because of the steps you take in detailing? The products you use? No! They don't care!. Is it because a shiny car makes him feel good about himself? That's more like it. Because he has a problem to solve, like stains on the seats? Maybe Because he's thinking about selling the car and wants to get top dollar? Maybe. Because hot chicks wouldn't be caught dead in a filthy car? Heh. I think it would be really useful if the readers of this thread would contribute their opinions as to what they bring to their customers. Then, compose a flyer around that.
Just my $0.02.
No one gives anything away for "FREE". And businesses that claim that they do are lying, pure and simple. And then to go on and claim that something like Scotchguard, that by now everyone with a brain KNOWS is a $4 proposition, is a $50 "value" can, in my opinion, drive away more business than it attracts. And I'll bet you that the business that it drives away is exactly the business that you'd want to get and keep. IOW, you do NOT want to seek out bargain hunters. You want customers who are predisposed to paying a fair price for a fair job.
In fact, I'd go so far as to say that it wouldn't hurt to add something like "We aren't the cheapest, we are the best. We deliver a quality product at a fair price." So if the customer's interest is in cheap cheap cheap (and we all know that these are the worst, hardest to please, and least likely to be loyal) they'll be inclined to walk on by. It's a fact that there are a lot of customers that just aren't worth having. If you're going after high $$ customers, don't appeal to them like they're Wallyworld shoppers! You have to project a high-end image to attract high-end clientele. Are they price driven like the $$FREE approach implies? Some, maybe, but mostly not, in my opinion. They are going to want someone who's going to respect their property, who knows enough not to smoke anywhere near it, who knows to lock it up and park it safely when it's finished, and who will treat it as he'd treat his own car. Screaming bargains don't convey that message. Bottom line: keep any mention of specific prices off your flyer.
If I were consulting with any of you guys on this, one of the things I'd ask you to do is to list the reasons that people would want to use your service. IOW, what's your "value proposition" -- how does your service justify itself to your customers. And if you can't make up that list, you're in the wrong business. But let's assume you can. You should be able to come up with at least a half-dozen reasons why someone would be willing to call you, make an appointment, and hand over their hard-earned $$ to you. OK then. Now that you have this list, it should suggest the kinds of things you should emphasize on your flyers. Do people come to you because you machine polish? Ummmm, probably not. So why would you emphasize that? Get the idea?
What VALUE do you bring to your customers? Why does your best customer use your services? Is it because of the steps you take in detailing? The products you use? No! They don't care!. Is it because a shiny car makes him feel good about himself? That's more like it. Because he has a problem to solve, like stains on the seats? Maybe Because he's thinking about selling the car and wants to get top dollar? Maybe. Because hot chicks wouldn't be caught dead in a filthy car? Heh. I think it would be really useful if the readers of this thread would contribute their opinions as to what they bring to their customers. Then, compose a flyer around that.
Just my $0.02.
imported_CkretAjint
New member
I wouldnt use that picture unless you detailed THAT car, and took the picture yourself. Alot of photographers are cracking down now and days on picture stealers.
also I think the solar flare in the image is a little cheesey with your company name super-imposed over it. ::shrugs:: Definately not my style.
I wouldnt hyphenate "finishing" - NEVER EVER hyphenate.
Why is everything in the bullets capital? and everything in the paraenthesys (sp? - lol) not caps? either or not both.
I would split the bullets into 2 columns, center it and have your contact info across the bottom not as large. Your phone number is over powering you services you offer. like:
xxx.xxx.xxxx - xxx.xxx.xxxx
emailme@booger.com
dont split your phone numbers and email on 2 lines. 1 phone number and 1 email address per line.
also I think the solar flare in the image is a little cheesey with your company name super-imposed over it. ::shrugs:: Definately not my style.
I wouldnt hyphenate "finishing" - NEVER EVER hyphenate.
Why is everything in the bullets capital? and everything in the paraenthesys (sp? - lol) not caps? either or not both.
I would split the bullets into 2 columns, center it and have your contact info across the bottom not as large. Your phone number is over powering you services you offer. like:
xxx.xxx.xxxx - xxx.xxx.xxxx
emailme@booger.com
dont split your phone numbers and email on 2 lines. 1 phone number and 1 email address per line.
I agree with GeneralElectric. Your 'call to action' should be the aura of quality, not a giveaway.
When I first started out, I put out flyers in upscale neighborhoods every day I didn't have cars to so. I stopped putting them out when I no longer had days to put them out. Also, respect people's lawns (don't walk across them) and 'no soliciting' signs.
When I first started out, I put out flyers in upscale neighborhoods every day I didn't have cars to so. I stopped putting them out when I no longer had days to put them out. Also, respect people's lawns (don't walk across them) and 'no soliciting' signs.
brwill2005
New member
There is nothing wrong with offering a discount or give away to attract customers. Big retailers and such do it all the time. It must work, or large companies would not do it. The flyer can project quality and have a promotion at the same time. The promotion just helps the marginal customer decide to use the service.
brwill2005 said:
Only problem there is the marginal customer is a one time customer unless they always get a discount, at least in my experience-maybe it depends on your area. What worked better for me was after doing a detail was to give the customer a handout with tips on how to keep their freshly detailed car looking good and attached was a $5 off coupon for an exterior or interior detail and a $10 off for a full detail. It really helped promote repeat business in the beginning. Once you are established, you probably won't have to run promotions unless you are looking to expand into a new area.
SpoiledMan
New member
I can't really get a good look at the flyer without scrolling all over the place.
You guys can relax. The car is just a model.
You guys can relax. The car is just a model.
Thanks everyone I have just gone professional so I cant really use word of mouth since no one has ever heard of me. I put up around 100 flyers today on people door in upscale neighbor hoods. Is putting flyers on people windshield to invasive? I would be completly happy with 1 call becuase after that its downhill.
Envious Eric
New member
I think that concensus says having stuff put on your windshield is a deterrant because the drive may not notice, get in the car, buckle up, start the car, get ready to drive off only to have to put it back in park, unbuckle, get out, grab the flyer, read it, make a mental note not to use your business because of the hassle you just caused him, throw it on the ground, and drive off angry....
or they can like it and call you.....lol
or they can like it and call you.....lol