Fabric guard as an up-sell (and other add on services)

[Jpostal]

I was wondering what you guys are charging for fabric guard after an interior shampoo/detail. Any suggestions on a good fabric guard that can be bought in larger quantities?



What are some other add on services that you are offering that are popular?

 

[WAS]

$139.95 for Scotchguarding. Most shops in my area are charging $300, and most dealers sell the options for $695 on a brand new car purchase.

 

[Jpostal]

$139.95 for Scotchguarding. Most shops in my area are charging $300, and most dealers sell the options for $695 on a brand new car purchase.

Do you use the actual Scotchguard brand (the Aerosale product)? I am assuming you charge for the interior detail first and then upsell the Scotchguard...does the upholstery have to be completely dry before applying the scotchguard?

 

[WAS]

Do you use the actual Scotchguard brand (the Aerosale product)? I am assuming you charge for the interior detail first and then upsell the Scotchguard...does the upholstery have to be completely dry before applying the scotchguard?

Yes, the actual Scotchguard brand (it's actually a 3M product, Scotchguard is like the term Kleenex, which should be called fascial tissue). And yes, we apply it via air (a paint gun is actually used in our case). Yes, we'll do the interior first before scotchguarding. At a very minimum, a vacuum and shampoo must be done first. I try and wait as long as possible for the interior to dry, but the scotchguarding takes a few hours as well to dry and cure, so sometimes the seats / carpet are still a bit damp. I've been told by suppliers that this isn't an issue, as long as they aren't soaking wet.



I'll be honest, VERY few people purchase this service. Odour elimination is much more popular for us.

 

[Jpostal]

Do you think people do not buy scotchguard because of the cost or because it is not something that is important to customers?



I use an ozone generator for odor problems but it is not all that effective so I usually do not charge for it if the customer is getting a full interior detail. I've been considering the DrivePure system but I want to wait for a little more feedback first.



I imagine that in your area undercoating and spray on box liners are popular...is it a service you offer?



What about convertible top protection?

 

[togwt]

Up-selling



Besides having a variety of different products and services to offer a client, you need to be able to ask key questions and recognize positive and negative body language indicators and how to counteract them. Here are a few suggestions that will enable you to increase your average sales transactions. Help your client see these as a service as opposed to an add on sale by emphasising their value



Typical detailing additional services charge as follows:



• Single-Step Paint Correction $250 - $300

• Full Paint renovation $450 - $650

• Engine detail, $85 - $125

• Pant decontamination $ 200 (IronX )

• Windshield polishing $50-$75

• Paint chip repair $50 minor - $200 major

• Paint protection coating (Opti-Coat™, Aquartz, etc) $250

• Headlight restoration (Polishing and UV-B radiation protection)$45- $85

• Paint overspray or cement splatter removal, $250

• Black trim restoration, $50 - $150

• AC system cleaning and cabin air filter replacement (1z Klima-Cleaner Air Conditioning Cleaner) $100-$125

• Odour Neutralizer / Deodorizing (Aquartz - So2Pure (CleanAir) $65

• Fabric / carpet protection (Scotchgard) $50

• Leather and Vinyl Repair

• Windshield Polishing Restoration, $50 - $100 (TOTL Chip Repair Kit)

• Auto Glass Treatment, $50 - $75 ( Aquapel, )

• Wheel surface (cosmetic damage) repair / repaint, $125 per wheel



More specialized services



• Paintless dent repair (PDR) $55 - $125 per dent

• Paint Protection Film (PPF)$ dependent on size of vehicle and coverage required

• Carpet Dyeing and Colour Restoration, $200 - $350

• Leather Renovation (Pigmentation)

• Windshield Replacement



These added-value services will enhance your reputation if you’re able to fix these types of aesthetic problems and become the source for high quality work. As with the successful sale of any product, educating the customer is the key.



The above (USD) figures are only estimated costs and should be used for guidance only as they will vary by location and size and condition of vehicle



Extract from -http://www.autopia.org/forum/detailing-business-management-marketing/136438-becoming-professional-detailer.html

 

[WAS]

Do you think people do not buy scotchguard because of the cost or because it is not something that is important to customers?



I use an ozone generator for odor problems but it is not all that effective so I usually do not charge for it if the customer is getting a full interior detail. I've been considering the DrivePure system but I want to wait for a little more feedback first.



I imagine that in your area undercoating and spray on box liners are popular...is it a service you offer?



What about convertible top protection?

I'd say that most people just don't care enough to get the fabric protection. People buy it on a brand new car, because it's a brand new car. Once it's taken off the dealer lot, it's used and people just don't see the value in that type of service anymore. At least that's my guess.



Undercoating is not so popular, neither is box liners, but that's because most new cars / trucks can come with those options already. Again, same thing like before, brand new is one thing, used is another.



Between me and Prince George, there's probably only about half a dozen convertibles driving around, so not much market on the convertible end of things.