I can't help you here, but empathasize with your dilema. The descriptions for many products on most web sites selling detailing supplies are HORRIBLE. I nkw from personal experience that it can hurt their sales. A confused and increasingly upset costomer is not an ideal way to make money in sales.
This lack of information is IMO, disrespectful to the customer(s). Items need better descriptions, a way to compare basic to mid level specs between similar products, and removal of items that are virtually the same.
Comparisons for similar items should be specification itemized in a way that actually clearly assists the average customer in making an informed purchase.
Each type of product would need taylored specifications, but the concept would help both the customer and the detail supply houses and salons. These should be able to be compared in clear concise side by side tables, listing the products the customer has selected for comparison in columns and individual specifications in the subsequent rows.
This concept would cause a great deal of initial work for the dealers, but would pay dividends from that point on. Dealers and customers alike would immediately realize savings in time, cutomer issues, mis-ordered products, service, etc. Minor updates and edits would still create some overhead, but this type of overhead is already a part of maintaining any online catalog.
I have experience in these matters, as I have consulted in other industries on these matters for many years.
An example for MF towels might be something like the following given for EVERY towel in a catalog...
MICROFIBER TOWELS
SPEC
Product -
Manufacturer Part Number -
Link to Manufacturer -
Catalog Number -
Material -
Country of Manufacture -
Depth of Fiber Side 1 -
Depth of Fiber Side 2 -
Fibers per square inch -
Fibers per square centimeter -
Color -
Size inches/centimeters -
Durometer (softness) -
Weight -
Suggested use(s) -
Edging -
Features -
Customer Rating -
Customer Reviews -
Available in Bulk? -
An example for polishes and similar products might be something like the following given for EVERY polish or similar product in a catalog...
POLISHES and SIMILAR PRODUCTS
SPEC
Product -
Manufacturer Part Number -
Link to Manufacturer -
Catalog Number -
Country of Manufacture -
Compounding -
Cut -
Grit -
Gloss -
Filler ? -
Color -
Recommended Ambient Temperature for use in degrees F/C -
Suggested use(s) -
Features -
Customer Rating -
Customer Reviews -
Available in Bulk? -