Creating a brand?

[imported_gators241987]

I couldnt think of the appropriate place for this, but this seems ok. Ive been thinking lately, yes i know thats scary. But what exactly does it take to create some polishes or waxes? I mean, theres a ton of different brands out there. Theres those high end waxes that contain 79% brazil no.1 white nuba. how hard would it be to make mid-high 90s one? im just spontaneously thinking here, but are they any articles or thoughts about starting a line?

 

[brwill2005]

Personally, I think the detailing market is already overloaded with products. There seems to be a new line every month. As for making a high content wax, it could be possible, but I would imagine you would need an experienced chemist. If you have an entrepreneurial itch, I would think of another product that there is a need for.

 

[imported_gators241987]

I just would think that the need for high end waxes is great. I mean think about it, if you put out a wax that was high 80s low 90s%, and sold it for half of royale, i think it would sell. either that or zymol's prices would crash.

 

[dmw2692004]

I just would think that the need for high end waxes is great. I mean think about it, if you put out a wax that was high 80s low 90s%, and sold it for half of royale, i think it would sell. either that or zymol's prices would crash.

Not only would zymol's prices crash, but in theory you would ruin the whole nuba market because you are marketing your product line for so low compared to zymol and the other high end nuba companies.

 

[imported_gators241987]

Not only would zymol's prices crash, but in theory you would ruin the whole nuba market because you are marketing your product line for so low compared to zymol and the other high end nuba companies.

So either someone would step up and make the higher % to stay even with me, or in theory my product would do very well?

 

[Rockpick]

There's a lot more to it than just making it and selling it...



Of course, you've got all of the governmental financial stuff that you'll have to jump through but, one thing you should also consider are environmental implications, long term/short term liability insurance stuff, legal fees, and the list goes on and on...



I've looked in to this to a certain extent as I once wanted to be a bathtub blender myself. Since that time, I've shelved that idea mainly because of the huge 'get up and going' cost of the thing. Plus, like has been previously mentioned, it's absurd how many new brands seem to be popping up and glowing for about a year and then they vanish.



Do what you need to do but, it's really a cut-throat industry with a few BIG players in the overall game that dictate, control, and steer the market.



-RP-

 

[Eliot Ness]

There is a limit to how much carnauba you can blend into a wax and still have a usable product. Some manufacturers use volume as their % numbers, but I doubt that anything in the mid-high 90's is possible (usable). The price of raw carnauba alone just doesn't seem to be high enough to justify the price of the high end wax/glazes.



There used to be a member here, benvegas, who had a detail supply store in Vegas. Most of their products were rebranded, but they were experimenting with making a "dream wax". They got as far as sending out some beta samples (I got some from batch #25), but I don't think they ever came out with a finished product that I ever heard about. You might find the following two threads interesting:



http://www.autopia.org/forum/detailing-product-discussion/80474-your-dream-wax.html



http://www.autopia.org/forum/detailing-product-discussion/88022-carnauba-mythbuster.html

 

[Todd@RUPES]

So either someone would step up and make the higher % to stay even with me, or in theory my product would do very well?

No, for several reasons...



One you cannot make a product with more than 30% of carnuaba wax because the solvents required to "cut" the wax and make it pliable would likel not pass VOC regulations.



Since carnuaba wax is hard to work with and doesn't really add to the optics of the product (other than the distoration that creates the illusion of depth or jetting). Adding more carnuaba doesn't necessarly change the appearance of the product and given carnauba's poor durability you could be negatively effect looks and lasting power of the wax. It is the solvents and oils and other waxes that produce the look so you are better off investing in these products.



Now Zymol and Swissvax measure there carnuaba content by dry (not wet) volume. I am suprised they are not sued for this misleading content because they would fail out of eight grade chemistry.



Imagine taking a garbage can and filling it up with about 3 pounds of feathers (enough to fill 90% of the garabage can) then adding 10 pounds of bricks (which would mean that only 25 percent of the content is truely feathers) but claiming your garbage can is 90% feather.



I believe Royal is in the 27% range as far as actual carnuaba volume (wet, which is real). Again this isn't bad since carnuaba wax is the least important part of the equation.