One of my accounts back in Oregon was a Lexus dealership. They sold a popular paint sealant program to their customers for either $500.00 or $600.00, and I pretty sure it was the higher of the two.
Down in the detailing bay, (this place was built on a hill, and the detailing bay was down a really steep hill on the lot), I talked to the head detailer about the paint sealant program the salespeople sold the customers.
He said, (quote) "I hate it"
He told me the salespeople would razzle-dazzle the customers into buying this miracle product, which he would then apply to the vehicle, and typically, within 30 days, the customers would bring the car back complaining the wax didn't last and the car no longer looks good.
This detailer, (can't remember his name), would then re-polish the car and apply a coat of the regular wax they use when they detail cars.
He found the entire thing completely frustrating.
He is what I would call a "Professional". He judges a product by it’s performance, not the label or hype surrounding the product. He had been buffing/detailing cars for 17 years, (this was two years ago he told me this). He took his craft seriously and despised the salespeople for the gimmickry they used to make big bucks, while he cleaned up their mess after the fact, day-in, day-out.
I was surprised at how much money they were charging for an application of an obviously inferior product?
It kind of reinforces to me that in some cases, the more money a person has, the less able they are to make good value judgments.
In other words, because it cost more... it must be worth more...
Mike