OCDinPDX
Paint Ph.D
It seems that China has been putting forth plans to import their cars here and then retracting them before they can come to fruition. For the last five years I have been reading that Chinese cars are 'just around the corner' for the American marketplace. At this point it's not a matter of IF they get it here, it's just the question of when.
From what I've been reading, there are several important hurdles in order for Chinese car companies to succeed here. First and foremost is image. With all the poor-quality Chinese products being brought to the United States (i.e. tainted dog food and baby formula, toxic dry wall, etc.), are Americans really going to line up for a Chinese car. Before they even try to sell a car here, first they need to make everything else right. Second, the Chinese seriously underestimate the difficulty of entering the U.S. car market. Just ask the Koreans; it took them 25 years to get their product up to snuff so it wouldn't become the butt of late-night jokes and even now, some still falsely believe they are junk. Third is safety and this flips back on issue #1 (image). With the miracle of modern computers, the video of a Chinese sedan disintegrating and killing its dummy occupants in a 64-kph European crash test is now thoroughly ingrained into the American psyche. That is a rap that is hard to shake, no matter how safe you make your newer cars. Finally, they need to construct a dealership network. Now whether they will choose to piggyback off existing GM (or other marque) franchises remains to be seen but it's a hurdle, nevertheless.
Personally I don't think I would ever buy one simply because of what I've seen in terms of how the Chinese conduct their business. Rather than fixing the problem, it seems they simply try to skirt around it and fool people into thinking the problem is solved. Now I could be wrong, people said this about Toyota in the '60s and Hyundai in the '80s and they are now eating crow but only time will tell.
What's your opinion?
From what I've been reading, there are several important hurdles in order for Chinese car companies to succeed here. First and foremost is image. With all the poor-quality Chinese products being brought to the United States (i.e. tainted dog food and baby formula, toxic dry wall, etc.), are Americans really going to line up for a Chinese car. Before they even try to sell a car here, first they need to make everything else right. Second, the Chinese seriously underestimate the difficulty of entering the U.S. car market. Just ask the Koreans; it took them 25 years to get their product up to snuff so it wouldn't become the butt of late-night jokes and even now, some still falsely believe they are junk. Third is safety and this flips back on issue #1 (image). With the miracle of modern computers, the video of a Chinese sedan disintegrating and killing its dummy occupants in a 64-kph European crash test is now thoroughly ingrained into the American psyche. That is a rap that is hard to shake, no matter how safe you make your newer cars. Finally, they need to construct a dealership network. Now whether they will choose to piggyback off existing GM (or other marque) franchises remains to be seen but it's a hurdle, nevertheless.
Personally I don't think I would ever buy one simply because of what I've seen in terms of how the Chinese conduct their business. Rather than fixing the problem, it seems they simply try to skirt around it and fool people into thinking the problem is solved. Now I could be wrong, people said this about Toyota in the '60s and Hyundai in the '80s and they are now eating crow but only time will tell.
What's your opinion?