I bought a bottle of the rubber product a couple weeks ago. I applied it to brand new tires that have never had anything applied to them. It`s easy to apply and work with, I followed their instructions explicitly. It looked amazing when first applied, a really nice appearance. After driving the vehicle a couple of times, it started to fade away a bit. Weather has turned crappy now so I can`t really check on it in the near term. I am trying to avoid spraying wheel cleaner on the tire to give it a fighting chance. I`m not sure if this product is supposed to `last for months`. I`ve yet to own anything that could hold up for long.