A Question

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qwik5o

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I have a small quiz in school and I have to ask a small business owner some questions. I need responses ASAP if possible, don't have to be very detailed.



Thanks for any and all help in advance,

Kevin R.



Here we go:



Do you have any specific advertising objectives?



What media do you use to advertise?



How do you evaluate an ad's effectiveness?



What assistance do you receive in designing ads?



How do you determine your advertising budget?







Thanks again,

Kevin R. :wavey
 
Hey Kevin,



Here are a few answers that I have put together for your questions:



1- Do you have any specific advertising objectives?

The best returns for your advertising efforts will come from your ability to give someone the opportunity to discover your business. Thatâ€â„¢s what advertising is all about. Itâ€â„¢s about all of the things you do to allow someone to discover your business.



2- What media do you use to advertise?

Printed materials such as, padded tear-off coupons, business cards, seasonal flyers, newsletters. Also, use an internet website.



3- How do you evaluate an ad's effectiveness?

This depends on the ability of the ad to; stop the prospect, hold the prospect, create buying desire, prove the price is right, prove it a bargain, make it easy to take action and give the prospect reasons to take action now.



4- What assistance do you receive in designing ads?

The only assistance you need is your ability to look around and analyze ad's that are already in the marketplace.



How do you determine your advertising budget?

When youâ€â„¢re in the start-up phase of a business, you usually have more time and less money to spend on advertising. However, as a business becomes better established, you then begin to have less time and more money to spend on advertising. Most start-up businesses usually spend about 5% of their monthly income on advertising. Thatâ€â„¢s about $50 for every $1,000 of monthly income.
 
Frank,



Thank you so much for your replies. I am 100% I will be the only one who actually got the answers to those questions because no one else wanted to contact anyone.



Shows the many use of a good forum like this.



Thanks for your time and the in-depth answers.



-Kevin Rainwater
 
Kevin, I hope my reply is timely.



I STRONGLY AGREE with Frank's reply.



MY situation is different.



I have a fixed location, in an affluent neighborhood.

I have open for just two years.



I advertise in FOUR versions of the 'Yellow Pages', and that is it.



Most calls from the 'Yellow Pages' are shoppers, and my prices seldom win in that game.



I do have a White Van ($4,000) that serves as a Billboard for the 40,000 cars that go past each day.



But, after 2 full years, I can comfortably say that 'word of mouth is the best form of advertising".



I'm as busy as I wanna be! I would point out that I pay a small premium for Rent, but I (mentally) write that off as advertising...



Good Luck!



Jim
 
Actually you are just in time. :) It will be turned in tomorrow. Thanks for your reply and they are greatly appreciated. Now I have not one but two sets of answers to these questions.



I will not have time to receive any more replies to these questions for my quiz but if anyone wants to answer them anyways I would enjoy to read the answers. :)



Thanks again Jimmy Buffit (dont know your real name:))and Frank Canna.



Kevin R.
 
My situation is similar to Jim's. I have a yellow pages listing and since 'mobile' is part of my business's name, I don't have an ad. Someone specifically looking for a mobile detailer will see my name and know. I used to have a 3 line insert ad, but the prices kept going up while only 6% of my new customers were from the yellow pages. I switched to a listing only and it is still 6%.



I have my website as well and I get an ocassional customer from it as well.



Over 90% of my current business is repeat or referral and I am usually booked up at least 7 days in advance. Until I have some reliable help, I don't have plans to do any marketing or advertising. No point in bringing in new clients if I can't get to them quickly.
 
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