Some companies that outfit Security Vehicles have used stuff like that for years, and it works well within reasonable limits; whole different ballgame compared to regular tint films, not even close.
IF the 3M stuff is relatively marring-resistant, good in the optical sense, and as tough as the older stuff, then it might be a nice improvement over what was previously available. I seriously considered such stuff at one time, but the older versions had too many downsides (unless you replace it regularly and that`d be awfully pricey).
I never thought of it as much of a *theft* deterrent, but rather a way of slowing down the ingress of somebody with, uhm...other crimes in mind, and a better means of avoiding a faceful of glass during such incidents. And maybe it`ll buy somebody those critical two seconds that can make all the difference. Good on 3M for this one.